Competitor Analysis (1-2pm)

• Spend an hour analyzing competitors, noting what they do well and where your app can improve or differentiate.

Takeaways from using other apps.

Do’s

• Apple Health integration (to evaluate technical complexity)
• Dark Mode and customizable colors for protein/carb/fat/calories
• Quick add food
• A barcode scanner that works
• Habit forming components, track consecutive logged days etc
• Good calendar navigation on some apps
• Accurate Macro Counting (only avail as premium on some apps)
• Sharing features to tell my friends – do it in public (does that mean social integration?)

Don’ts

• NO INTRUSIVE ADS
• a barcode scanner that doesnt work

This block of time was focused on other apps/platforms already in the market and help you crystallise whats in yours.